This Cookie Policy explains how ELECTRIC TOOTHBRUSH HEADS PTY LTD (ACN: 647 993 655), hereafter referred to as “the Company,” “we,” “us,” or “our,” uses cookies and similar tracking technologies on our website, www.oralpurecase.com.
1. Data Controller Information
The entity responsible for the processing of your data through cookies is:
ELECTRIC TOOTHBRUSH HEADS PTY LTD
Registration Number: 647 993 655 – 57 647 993 655
Address: Santa Barbara Rd, Hope Island QLD 4212, Australia
Email: toothbrush@oralpurecase.com
Telephone: +61 755108566
2. Consent And Control
In compliance with European and Australian electronic communications regulations, we operate an “opt-in” mechanism for all non-essential cookies.
- Essential Cookies: These are strictly necessary for the technical operation of the website and to facilitate your requested transactions.
- Non-Essential Cookies: We do not deploy analytical, functional, or marketing cookies unless you provide explicit consent by clicking the “Accept” button on our cookie notification banner. You maintain the right to withdraw your consent or modify your preferences at any time through your browser settings.
3. Third-party Cookies And Data Processing
To facilitate secure payment processing and maintain the functional integrity of our checkout environment, we utilise professional third-party services.
Please be advised that Stripe—our third-party service provider—may deploy cookies on your device. These cookies are utilised to enhance the reliability of the transaction process, assist in the detection of fraudulent activity, and ensure the operational stability of the payment infrastructure. By interacting with the payment elements of our site, specific data may be processed by Stripe in accordance with their own global privacy standards.
4. Categories Of Cookies Used
We categorise our cookies into the following functional groups:
| Category | Purpose | Necessity |
| Strictly Necessary | Enables core site functionality, such as the shopping cart and secure login. | Required |
| Functional | Remembers choices you make to improve your experience (e.g., region selection). | Consent-based |
| Security & Fraud | Deployed by service providers (Stripe) to monitor for malicious activity. | Required for Transactions |
| Analytical | Provides anonymous data regarding site traffic and usage patterns. | Consent-based |
5. Data Retention Periods
The duration for which a cookie remains on your device depends on whether it is a “persistent” or “session” cookie:
- Session Cookies: These are temporary and are automatically deleted from your device once the browser is closed.
- Persistent Cookies: These remain stored on your device for a pre-defined period. In accordance with EU and Australian guidelines, we strive to ensure that persistent cookies are retained for no longer than is necessary for their specific purpose. Typically, our persistent cookies have a lifespan ranging from 30 days to 12 months, after which they expire or require renewed consent.
6. Data Security
Whilst we implement industry-standard administrative and technical measures to protect the data gathered via cookies, please note that no method of electronic transmission or storage is entirely infallible. The Company continuously monitors its data practices to align with evolving regulatory requirements in Australia and the European Union.
7. Your Rights
Under the GDPR (for European residents) and the Privacy Act 1988 (for Australian residents), you possess the right to access, rectify, or request the erasure of personal data collected via cookies. You may also object to the processing of such data.
To exercise these rights, please contact our privacy officer at toothbrush@oralpurecase.com.
8. External Links
This policy applies solely to www.oralpurecase.com. Our website may contain links to external sites; we are not responsible for the cookie practices or privacy standards maintained by those third parties.